Humanera

HUMANERA is a boutique human resources consultancy specializing in talent acquisition, with offices in Istanbul and Izmir. It offers a wide range of services, from senior and mid-level executive search and board services to recruitment process outsourcing (RPO) and career transition support (outplacement).

The site had to speak to two different audiences at once. On one side were companies looking for qualified executives. On the other were candidates looking for career opportunities. Companies needed to see experience and trust, while candidates needed easy applications and career content.

I built the site on WordPress based on a theme designed for HR firms, and adapted it to the company's identity with a child theme.

• I created a separate page for each of the eight services and organized them all in a large drop-down menu.
• I created industry experience pages for consumer goods, pharmaceuticals and healthcare, technology, industry, and financial services, plus a completed projects page.
• I set up a separate careers section for candidates. It includes active job postings, a résumé submission form and interview preparation content.
• I added sections that highlight business partners' testimonials and reference letters.
• Alongside the blog and articles, I presented the company's "Yeteneğin Rotası" ("The Route of Talent") newsletter as a magazine you can read by flipping pages.
• I added an English language option alongside Turkish, quote and contact forms, the KVKK privacy notice (required under Türkiye's personal data protection law) and cookie consent.

HUMANERA now has a bilingual website that speaks to both companies and candidates and presents its services and industry experience in an orderly way.

Companies can see the firm's expertise and references in one place. Candidates can browse job postings and send their résumés directly through the site.